CREATIVE CAMPAIGN FOR THUMS UP
It was a group project. However my contribution was designing and ideating the print medium for our campaign.
Brief
Create a new insight for Thums Up and change it's positioning.
Insight
People are always afraid of what the society thinks about them, which holds us back from achieving strong desires in life.
Campaign Concept- #TOH KYA?
Present very unique and unheard stories of people who went against the societal norms and stood up on what they believe in questioning whatever came their way- TOH KYA?
Newspaper
The idea was to purposely capture the audience focus with the lines and missing logo and therefore planned to take 3 consecutive right columns of the newspapers.
Page 1- Toh kya agar tumne apni manzil khud chuni?
Page 2- Toh kya agar Duniya vo samjh nahi saki?
Page 3- Iss duniya se mat ghabrao, apni THUNDER khud jagao ( #TohKya )
Page 2- Toh kya agar Duniya vo samjh nahi saki?
Page 3- Iss duniya se mat ghabrao, apni THUNDER khud jagao ( #TohKya )
Also placed a QR code urging the audience to join the conversation around #TohKya on our Instagram page.
